If you have ever been driving down a highway or walking through a city, you have likely seen a billboard. These large, attention-grabbing advertisements are a staple of the advertising industry and are used to promote a variety of products and services. But have you ever wondered about the different sizes of billboards?
The standard billboard, which is also known as a bulletin has dimensions around 48 feet in width and 14 feet in height, providing 672 square feet space of for the advertisement. This is the only type and most popular type of billboard.
In this post, I will discuss the different types of billboard sizes in deep detail.
What Are Billboards?
Before we dive into the different sizes of billboards, let’s take a moment to define what a billboard is.
A billboard is a large outdoor advertising structure typically found in high-traffic areas such as along highways and in busy city centers. They are designed to be seen from a distance and often feature bright colors and bold text to grab the attention of passersby.
Billboards can be used to promote a variety of products and services, from consumer goods to political campaigns. They are particularly effective for promoting products that can be purchased locally, such as fast food or gas stations.
What Are the Standard Billboard Sizes
The standard billboard, which is also known as a bulletin has dimensions around 48 feet in width and 14 feet in height, providing 672 square feet space of for the advertisement. This is the only type and most popular type of billboard. There are further four major standard billboard sizes.
Poster Billboards
Poster billboards are slightly smaller than bulletin billboards, measuring 10 feet high by 30 feet wide. These billboards are often used in urban areas where space is at a premium.
Poster billboards are a great option for advertisers looking to target a specific neighborhood or community.
They are also a good choice for advertisers looking to change their message frequently, as they are often rented on a monthly basis. They are used within the cities to target local drivers and people, not used on highways.
Posters are mass-produced with the same designs and pasted in different commercial areas multiple times. Posters are the most effective way to advertise something locally because they provide more impressions than television, radio, and newspaper.
Bulletin Billboards
Bulletin billboards are the largest standard size of the billboard, measuring 14 feet high by 48 feet wide. These billboards are typically placed along highways and major thoroughfares and are designed to be seen by drivers traveling at high speeds.
Bulletin billboards are often used for large-scale advertising campaigns, such as promoting a new movie or launching a new product. They offer plenty of space for eye-catching visuals and can be seen from a great distance, making them an effective way to reach a large audience.
These types of billboards are so big the human eye can spot them easily. The targeted audience of these billboards is long-distance travelers, drivers, and passengers who pass by them. Advertisers also have the option to upgrade the size of bulletins to three dimensions.
Junior Posters
Junior posters are smaller than both bulletin and poster billboards, measuring 6 feet high by 12 feet wide. These billboards are often found in residential areas and along side streets.
Junior posters are a good option for advertisers looking to reach a specific local market. They are often rented on a weekly basis and can be used for a variety of purposes, from promoting a local event to advertising a new product.
Digital Billboards
Digital billboards, also known as electronic billboards or LED billboards, are a type of advertising display that uses digital technology to display high-resolution images and videos. Unlike traditional billboards that use static images or printed vinyl, digital billboards use an array of light-emitting diodes (LEDs) to create a dynamic and attention-grabbing advertising medium.
Digital billboards come in a variety of sizes, ranging from small displays used in indoor settings to massive outdoor displays used in high-traffic areas. Some of the most common sizes for digital billboards include:
- 14 feet high by 48 feet wide
- 10 feet high by 30 feet wide
- 12 feet high by 24 feet wide
One of the advantages of digital billboards is their flexibility and versatility. Advertisers can easily change the content displayed on the billboard, allowing them to run multiple ads or promotions throughout the day. Digital billboards also offer higher resolution and brighter displays than traditional billboards, making them more visible and eye-catching.
Digital billboards are often used in high-traffic areas such as highways, airports, and commercial districts. They are particularly effective at reaching a large and diverse audience and are often used to promote national brands, public service announcements, and major events.
What Size is A 16-Sheet?
A 16-sheet poster, also known as a “junior” poster, is a type of outdoor advertising that measures approximately 6 feet high by 12 feet wide. This size is smaller than a standard billboard or a 30-sheet poster, but larger than a 8-sheet poster.
16-sheet posters are often used in urban areas where space is limited and pedestrian traffic is high. They are typically located near bus stops, subway stations, or other areas where people gather or wait for public transportation.
Like other types of outdoor advertising, 16-sheet posters are designed using high-quality graphics and images that are printed on large-format printers. The posters are then mounted on specialized frames that are placed on the advertising structure.
What Size is A 30 Sheet?
A 30-sheet billboard is a type of poster billboard that measures approximately 10 feet high by 22.5 feet wide. This size is often used in urban areas to promote local events, products, or services.
The 30-sheet billboard is made up of 30 separate sheets of paper that are pasted together to create a larger image. The sheets are typically printed using a large-format printer and then trimmed to size before being assembled onto the billboard.
It is important to note that the exact size of a 30-sheet billboard can vary depending on the location and advertising company.
What Size is An 8-Sheet?
An 8-sheet billboard is a type of poster billboard that measures approximately 5 feet high by 10 feet wide. This size is often used in smaller, more targeted advertising campaigns or in areas with limited space for larger billboards.
Similar to a 30-sheet billboard, an 8-sheet billboard is made up of multiple sheets of paper that are pasted together to create a larger image. The sheets are typically printed using a large-format printer and then trimmed to size before being assembled onto the billboard.
It is important to note that the exact size of an 8-sheet billboard can vary depending on the location and advertising company.
How to Choose the Right Billboard Size?
Choosing the right size of billboard depends on several factors, including your target audience, your budget, and your marketing goals.
If you are looking to reach a large audience and have a significant marketing budget, a bulletin billboard may be the best option. If you are looking to target a specific neighborhood or community, a junior poster may be more appropriate.
Digital billboards are a good choice if you are looking to display dynamic ads that can be changed frequently.
It is also important to consider the location of your billboard when choosing the size. A billboard placed along a major highway may require a larger size to be effective, while a billboard in a residential area may be better served by a smaller size.
FAQs
What is the most common size of the billboard?
The most common size of billboard is the bulletin billboard, which measures 14 feet high by 48 feet wide.
How much does it cost to rent a billboard?
The cost of renting a billboard varies depending on several factors, including the location, the size, and the duration of the rental. On average, renting a billboard can cost anywhere from $1,500 to $30,000 per month.
Are digital billboards more effective than traditional billboards?
Digital billboards offer advertisers the ability to display dynamic ads that can be changed frequently, which can make them more effective than traditional billboards in certain situations.
Can I design my own billboard?
Many billboard companies offer design services, but you can also design your own billboard if you have the necessary skills and software.
Are billboards still effective in the age of digital advertising?
Yes, billboards are still an effective advertising method in the age of digital advertising. They offer a way to reach a large audience with a message that is hard to ignore.